Classroom Management Plan

Course Title: Simple Steps for a Successful Branding as an Instructor

Prerequisites/Corerequisites: None

Course date: 5/7/2022 - 5/13/2022 (sample dates)

Instructor Information

Instructor: Jiyoung Park

Virtual office hours: by appointment*

* The instructor will be available to meet with students via Zoom. Please contact the instructor via email to schedule a virtual meeting. She will reply to all messages within 24-48 hours of receiving them.

Course Description

"Simple Steps for a Successful Branding as an Instructor" is a week-long blended learning seminar designed for instructors of the Coffee Critics Association (CCA). This seminar is designed to teach CCA instructors basic design and branding knowledge, the importance of consistent branding and multimedia learning, and design skills to create visual aids, such as presentations and handouts, that follow the organization’s brand guidelines.

Student Learning Outcomes

Defining branding
Describing the importance of consistent branding
Listing CCA’s vision, mission, and values
Listing duties as a CCA instructor and brand ambassador
Applying CCA’s brand guidelines to create visual aids
Listing 5 design principles
Listing Richard Mayer's 12 principles of multimedia
Using Canva to create presentation slides and handouts

Guiding Principles

We strive for meaningful and clear communication
We are here to make mistakes and learn from them. Do not feel overwhelmed by making mistakes.
We encourage to ask questions and give feedback to each other.
We are responsible for our own learning and forming a safe learning environment.
We are all here to reach the student learning outcomes. Please read the rubrics before submitting your work to reach the goals successfully.

Instructor Management

Positive reinforcement
Constructive criticism
Empathic responding
Individualized instruction and feedback
Regular reminder to students on deadlines and the in-person meeting time

Required Textbooks

Course readings and videos are available on the website. No textbooks are required for this course.

Required Equipment & Skills

This course is a blended learning course. You are expected to have an Internet-enabled laptop. You’ll also need to be able to perform skills such as submitting assignments via email, participating in discussions, viewing videos, reading articles, and designing handouts and presentation slides using Canva.

You will need to use a laptop or desktop computer to access this course to maximize your ability to participate. You should not attempt to use only a tablet or phone to complete this course. Please test whether your device will be adequate to complete the required course activities. This may include accessing web pages, sending files via email, viewing videos with sound, and taking a course evaluation survey via Google Form.

The webpage for the online learning is easy to navigate; however, please let the instructor know if you need assistance with locating anything in the course, accessing course materials, or general student concerns such as meeting deadlines and participating in the in-person meeting.

Course Schedule

05/07/2022 (Sat): The learners will receive a welcome email which includes:

An introduction of the facilitator (me)
A timeline/overview of the seminar (a deadline to complete the online/out-of-class learning, a deadline to submit two activities deliverables, and a date for the in-class meeting)
A link to their online learning platform (CCA website)
A link to the CCA Canva template for presentation slides and handouts
CCA logo and font files
A pdf of a reading assignment

05/10/2022 (Tues): The learners will complete the online/out-of-class learning

Topics:
- What is Branding?
- Who is CCA?
- Design Principles and Multimedia Learning
- Visual Aids

11:59 PM, 05/11/2022 (Wed): The learners will submit the activities deliverables and two questions that they would like to discuss in the in-class meeting to the facilitator via e-mail

Two activities:
- Activity 1: Creating one A4-size handout using Canva
- Activity 2: Creating two presentation slides using Canva

6:00-9:00 PM, 05/13/2022 (Fri): The learners will participate in the in-class meeting

In-person activities:
- The facilitator shares her two activities deliverables to demonstrate how to successfully use CCA brand guidelines and Canva templates (15 mins).
- The learners share their challenges and success in using Canva for the activities (30 mins).
- The learners are divided into small groups (more than two people) to complete a handout with questions (15 mins). The questions are:
  - Who is the target audience for your class?
  - How can we differentiate CCA from other competitors?
  - What are the five keywords of CCA to you?
  - What are your three major roles as CCA members?
  - What are your three most used teaching tools?
- Each group share their answers (30 mins).
- The learners and facilitator discuss how to improve CCA branding (30 mins).
- The facilitators provide a handout listing all of the questions that each learner submitted and discuss about the questions (1 hr).

After the in-person meeting, 05/13/2022 (Fri): The learners will receive an email from the facilitator which includes:

A thank you message to the learners for participating in the seminar
A Google form to evaluate the seminar
A Google form for them to submit a design request in the future (the learners will be asked to fill out the form by 5/15/2022)

Evaluation and Grading